It’s WOOLY Wonderful

“I have worked with wool all my life as a designer. There’s so much more to it than knitwear – it’s an amazingly versatile material and can be used in so many different ways from chic to rustic. “

– Donatella Versace 




“The bosom can ache beneath diamond brooches; and many a blithe heart dances under coarse wool.”

– Edwin Hubbel Chapin


Mid Grey + White Blanket

photographed by Taylor & Porter

“The staple of our Australian colonies, but more particularly of New South Wales, the climate and the soil of which are peculiarly suited to its production, – is fine wool.”

–  Charles Sturt

Ohara Fawn W/Pink Pom Poms Shades of Taiana Design felted merino wool tassels

“Couching is one of the more sculptural techniques that we use to embellish garments at Alabama Chanin. The effect adds a unique texture and visual appeal.

Traditional couching is a very old technique where yarn (or another material) is laid across fabric and sewn into place, creating shapes and patterns. Our process of couching involves stitching cotton jersey ropes to a stenciled base fabric.”

Salmon Pink Capi


Capi Vanilla Scarf Blue Green Pompoms hand felted merino wool fine taiana design liefer


“The wool of a thousand sheep in good pasture at the least ought to yield fifty marks a year, the wool of two thousand one hundred marks, and so forth, counting by thousands.”

– Robert Grosseteste

free people


“My family have been wool merchants since the 19th century. 

My first job, aged 18, was buying fabric from my father to produce and sell ties. 

But I was also at university in Milan.”

– Pier Luigi Loro Piana



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